The Power of Building a Brand & Digital Footprints with Ruben Kanya - Episode #251

In The Lab with Ruben Kanya

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In this milestone episode of "The Real Estate Experiment," Ruben Kanya expresses his deep pride in his team at InvestedTalent.com for achieving the remarkable feat of producing their 250th episode. Ruben reflects on the transformative power of building a brand and establishing a digital footprint online. He shares the personal journey that led to the creation of Invested Talent agency, initially born out of his need to produce and repurpose content for educational purposes and social media sharing. This venture has not only provided Ruben with valuable knowledge but has also yielded substantial dividends, including real estate deals.

Ruben openly discusses the initial imposter syndrome he experienced when starting his podcast, emphasizing that the discomfort he overcame is the very catalyst that opened doors he never could have imagined. From building a brand that fosters trust to closing deals and gaining access to influential circles, Ruben attests to the profound impact of his podcasting journey. He encourages those who may be facing similar doubts and uncertainties to recognize that what they fear most could be the key to unlocking their greatest opportunities, whether in real estate, careers, or passion projects.

Ruben's message centers on the belief in the "who not how" philosophy, highlighting that breaking into any industry involves leveraging the power of tools like podcasting. He emphasizes that a podcast is an underutilized secret weapon that can significantly propel one's journey. To further empower individuals in their branding and marketing efforts, Ruben announces an upcoming event—a two-day virtual bootcamp focused on branding and MTR (Mid-Term Rental) marketing and optimization. He encourages his audience to participate, as these events provide valuable insights and resources for personal and professional growth. Interested individuals can find more information about this event on his website, experimentrealestate.com.

In this episode, Ruben's passion and dedication to helping others harness the potential of branding and digital presence shine through, offering listeners a motivating and actionable message to seize opportunities and build their own brands from the ground up without having to be the expert but surrounding yourself with them.

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