215: The Psychology of Email Sales: Leveraging Scarcity, Social Proof, and Authority with Host Kendra Corman

Imperfect Marketing

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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.

Main Points:

1. Scarcity: Limited time offers create urgency.
2. Social Proof: Use testimonials and success stories.
3. Authority: Share expertise and partner with influencers.
4. Trust: Prioritize subscribers' experience and honesty.

Resources:

• Mastering AI and Communications Book by Kendra Corman
• Mike Capuzzi's Bite Size Books

Join Kendra every Tuesday and Thursday for more marketing insights!

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