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Using Competition To Start To Define Your Brand Strategy In A Merger
Manage episode 362254345 series 3329942
Inhoud geleverd door Kristine Merz and Lisa Marceau. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Kristine Merz and Lisa Marceau of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.
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