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Understanding What Brand Structure Means In An Acquisition
Manage episode 354695876 series 3329942
Inhoud geleverd door Kristine Merz and Lisa Marceau. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Kristine Merz and Lisa Marceau of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. brand architecture, to explain how it impacts your business, especially for merger acquisitions. They discuss the three types: master brand structure, endorsed brand structure, and invisible brand structure. Listen in as they cite industry examples of how each type affects a company’s image to the public. Stay tuned!
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