Artwork

Inhoud geleverd door Peep Laja. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peep Laja of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

Industry experience as a competitive advantage with Spryker's Alexander Graf

29:37
 
Delen
 

Manage episode 330818473 series 2948343
Inhoud geleverd door Peep Laja. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peep Laja of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Key Points:

  • How Alexander and his co-founder got their start with Spryker (01:20)
  • How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)
  • My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)
  • Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)
  • How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)
  • I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)
  • Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)
  • Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)
  • I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)
  • Alexander explains why Spryker benefitted from getting their start in Germany (22:13)
  • My advice on how to hire the best team members (24:14)
  • Wrap up (28:05)

Mentioned:

Alexander Graf LinkedIn

Spryker LinkedIn

Spryker Website

Ismail Madni Twitter

How Alex Kracov made Lattice a go-to name for HR professionals"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter Field

Big 5 personality test

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 afleveringen

Artwork
iconDelen
 
Manage episode 330818473 series 2948343
Inhoud geleverd door Peep Laja. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peep Laja of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Key Points:

  • How Alexander and his co-founder got their start with Spryker (01:20)
  • How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)
  • My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)
  • Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)
  • How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)
  • I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)
  • Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)
  • Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)
  • I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)
  • Alexander explains why Spryker benefitted from getting their start in Germany (22:13)
  • My advice on how to hire the best team members (24:14)
  • Wrap up (28:05)

Mentioned:

Alexander Graf LinkedIn

Spryker LinkedIn

Spryker Website

Ismail Madni Twitter

How Alex Kracov made Lattice a go-to name for HR professionals"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter Field

Big 5 personality test

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 afleveringen

所有剧集

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding