98: AI Product Strategy

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Priyank Shah (Black Knight) and Marily Nika, Ph.D (Meta) to talk about AI product strategy. AI product strategy is crucial for PMs because it enables them to leverage artificial intelligence effectively to meet user needs and business objectives. By defining a clear AI product strategy, PMs can identify opportunities for AI integration, prioritize AI features, and allocate resources wisely. This strategy also helps in staying competitive, as AI can enhance product capabilities and user experiences, making it essential for PMs to align AI initiatives with their overall product roadmap.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro
• 07:10 What is product strategy?
• 08:50 What is AI?
• 11:43 Other AI products
• 13:47 Why should everyone have an AI product strategy
• 17:32 AI product strategy vs. every other product strategy
• 21:24 Success metrics for AI product strategy
• 27:04 Launching a bad AI product
• 31:33 Changes in the legal environment
• 36:49 How to increase experience to be an AI product manager
• 42:58 Recommended groups for aspiring PMs
• 44:52 Ethical issues in AI
• 47:20 Finding companies that are actively using AI
• 50:53 Differences between the software development life cycle and AI development life cycle
• 52:47 Final thoughts