90: Blockchain Product Management

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman, The Product Management Center advisory board member Soumeya Benghanem, and Associate Director Kara Fichthorn welcome Xilin Zhang (Protocol Labs) and Chetana Desai (NEAR Protocol) as they discuss Blockchain Product Management. Blockchain technology plays a crucial role in product management by offering transparent, secure, and decentralized data storage and management solutions. Its ability to provide real-time tracking and verification of products throughout the supply chain enhances efficiency. By employing smart contracts, blockchain automates payment and delivery processes, reducing administrative burdens and fostering trust among stakeholders. Furthermore, blockchain's potential extends to safeguarding intellectual property rights and revolutionizing conventional marketplaces by facilitating the creation of decentralized platforms for product transactions.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro
• 05:28 What is blockchain?
• 07:32 Blockchain and product management
• 11:36 Skills to learn to be a good PM in Web3
• 16:25 Difference between Web2 and Web3
• 17:57 What industries can Web3 and Blockchain transform?
• 20:13 The different layers of Blockchain
• 25:10 How to become a PM in Web3
• 32:25 Working in a constantly changing environment
• 37:11 The future of the financial side of blockchain
• 39:39 Open source for blockchain
• 43:41 Blockchain technology to innovate the HR space
• 45:19 Final thoughts