83: Becoming Product-Led

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcomes Tatyana Mamut (Reforge) as they discuss being in a product-led organization. Becoming a product-led is crucial for PMs because it puts the customer experience at the forefront of decision-making. By focusing on building products that users love and find value in, product-led organizations can drive growth, increase customer loyalty, and gain a competitive advantage in the market. This approach requires a deep understanding of customer needs, constant experimentation, and a willingness to prioritize the long-term success of the product over short-term gains. By adopting a product-led mindset, product managers can build products that not only meet customer needs but also drive business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

00:00 Intro
04:38 What is a product-led organization?
06:28 From customer-centric to being product-led
09:12 The difference between the needs of the business and the needs of the customer
10:36 Should everyone in the organization have a product-led mindset?
14:27 The Hooked Framework
18:49 What role should people play in building a product-led mindset?
22:06 Balancing customer needs and revenue
26:48 The biggest challenge for a PM in a product-led organization
35:27 Can a lean product development process fit within a product-led organization?
38:25 Minimum viable product vs. Minimum lovable product
40:18 The best way to start a product-led team
43:57 Build something that somebody will be willing to pay for
45:38 Metrics that matter in a product-led organization
47:48 Other resources to learn more about product-led organizations
49:32 Final thoughts

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