The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Inhoud geleverd door Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Overeenkomstig met How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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75: User Personas
Manage episode 356071512 series 2930898
Inhoud geleverd door Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
131 afleveringen
75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Delen
Manage episode 356071512 series 2930898
Inhoud geleverd door Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
131 afleveringen
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Overeenkomstig met How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Tired of management theory? Want to learn specific skills to help improve your management performance? Then Manager Tools is the podcast for you! Manager Tools is a weekly business podcast focused on helping professionals become more effective managers and leaders. Each week, we discuss specific actions for professionals to take to achieve their desired management and career objectives. Manager Tools won Best Business Podcast Award in 2006, 2007, 2008, and 2012 as well as the People's Choice ...
…
continue reading
An archive of each full weekday episode of the award-winning program presented by Bruce Whitfield.
…
continue reading
You spend a quarter of your life at work. You should enjoy it! Organizational psychologist Adam Grant takes you inside the minds of some of the world’s most unusual professionals to discover the keys to a better work life. From learning how to love your rivals to harnessing the power of frustration, one thing’s for sure: You’ll never see your job the same way again. Produced in partnership with Transmitter Media.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Ga offline met de app Player FM !
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