#8: The Most Important (and Overlooked) Part of Business - Your Value Proposition

How to Start a Business (Limited Series Podcast)

I'm going to talk about one of the most important parts of business building...and that's how to create your value proposition.
It can be argued that it is the single most important part of your business planning after defining the problem you and solving and who your ideal customer is.
In this episode you'll learn...

• What a value proposition is and why it is so important to your business planning
• The three parts to a crafting your value proposition and how to put them together
• What to do with your value proposition after you have drafted it

Let’s get going.
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