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The Hard Truth about Agency - SaaS Partnerships w/ Remington Begg
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Remington Begg is the founder of Impulse Creative - a top HubSpot solutions partner building large websites, running content marketing, revops, and all around inbound mark eting services.
He’s been running Impulse for 11 years which makes him as experienced as they come, with partnerships especially.
His tech partners today range from: HubSpot, Sendoso, Aircall, Sacari, and Avoma.
I get a phd in partnerships from having these detailed conversations with top agencies like Impulse Creative because it’s the hard truth about partnering you cannot get from speaking to Channel managers.
“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”
In this episode, Remington shares:
- What Remington reviews first around the partnership opportunity
- Why things go sideways
- When (if ever) are commissions a factor
- How important help documentation is to the agency partner
- Remington’s partner track from vetting to implementation
- How Remington vets tech to be an expert solutions partner
- Why he suggests not using beta’s as an incentive for agencies
- What tools and apps Remington uses to manage partnerships
- What communication channels he prefers
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