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Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby
Manage episode 385179036 series 3236589
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When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure.
This episode is all about how to overcome the roadblocks partnerships teams may face when working with their marketing and growth leads.
To help us all understand, I have found two individuals who know more about partnerships-marketing alignment than anyone.
Help us welcome Gauri Chawla, Enterprising Partnerships Leader, Public Speaker, Angel Investor, and partner of our second guest Mason Cosby, Founder of Scrappy ABM, ABM Speaker, TCK Husband, and 1X Girl Dad.
These two help us all understand:
The biggest reasons partner teams struggle to work with their growth teams
How partner teams can avoid these pitfalls of working with growth teams
Ways they can “go rogue” and start building pipeline without losing their job
Building an ABM campaign that includes partners
Efficient content creation with partners
Facilitating logical referrals with these partner campaigns
Ways partnerships people be looked at as a positive aspect of your growth teams day
Sponsors:
Reveal - A free account mapping solution.
Partnerhub® - for finding and managing your partnerships.
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