Aaron Ross on how to stay motivated and keep fighting for animals for 20+ years

How I Learned to Love Shrimp

Aaron Ross has spent over 20 years working for farmed animals. His relentless dedication to this cause has seen him co-found two major organisations, The Humane League and the Open Wing Alliance and train and advise countless others around the world on corporate relations and movement strategy.

In this episode, we talk through an important topic, longevity, and discuss the advantages and pitfalls of this long-term dedication to this long-term fight. Aaron offers practical advice for those wanting to dedicate their career to helping animals and why staying involved over the long-term has immeasurable advantages.
We’ve really enjoyed delving into a topic that touches less on the organisation goals and more on personal experiences of a deep topic so if you or anyone you know would like to come on to talk about a different area in this same vein, please let us know.
Relevant links to things mentioned throughout the show:

• EAST - Farmed Animal Welfare Group, Taiwan
• The Humane League Careers
• The Humane League website
• Open Wing Alliance
• Mark & Paul Engler – This is an Uprising
• Jim Collins book, Good To Great, and Level 5 leadership
• 33 Strategies of War
• Hahrie Han - How organisations develop activists
• Cal Newport - Deep Work
• Cal Newport - A World Without Email
• Jocko Willink Podcast
• Jocko Willink - Extreme Ownership
• Franz Kafka's Metamorphosis
• Hypatia
• Amy Odene Corporate Campaign Support

If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [e-mail]. Enjoy!

Hoofdstukken

1. Episode preview (00:00:00)

2. Intro (00:01:09)

3. Inspiring figures in the movement (00:03:30)

4. Aaron's personal journey into animal advocacy (00:05:14)

5. Formation of the Open Wing Alliance (00:19:43)

6. Longevity in the movement (00:23:59)

7. Challenges with longevity (00:30:15)

8. Skills required for longevity (00:40:19)

9. The role of variety for longevity (00:45:42)

10. Importance of zoomed out vs granular approaches (00:48:04)

11. Limited resources and experimentation (00:50:55)

12. Threats to long-term involvement (00:53:56)

13. Pitfalls to avoid for longevity (00:58:18)

14. Maintaining positive relationships and managing conflict (01:02:14)

15. Personal challenges and reflections (01:08:13)

16. Who is a good fit for a corporate relations role (01:17:44)

17. Best practices for longevity (01:19:39)

18. Supporting longevity (01:24:29)

19. Tactical behavioral strategies (01:26:35)

20. Closing questions (01:31:51)