Using Color to Create Functional and Beautiful Spaces: A Conversation with Sherwin Williams' Global Color Director for Color Marketing, Sue Wadden and Color Manager, Emily Kantz

Home Designs For Life: Remodeling Ideas To Increase Safety, Function, And Accessibility In The Home.

In this conversation, Sue Wadden and Emily Kantz from Sherwin-Williams discuss the impact of color on health, safety and wellness.
They explain how different colors influence mood and mental health, and recommend specific colors for creating calming environments.
They also discuss Sherwin-Williams' annual color mix and color forecast, and how it reflects and influences public health and wellness trends.
Additionally, they highlight Sherwin-Williams' products that contribute to health and safety, such as odor-eliminating and air-purifying paints.
Finally, they address the company's marketing efforts to cater to the growing demographic of older adults and their specific needs for aging in place.
The conversation covers topics such as welfare, health, safety, and sustainability in the paint industry.
It also delves into the color forecasting process and the impact of color in our lives.
The guests discuss personal experiences with Sherwin-Williams colors and the possibility of a color forecast specifically for older adults.
They also explore the expansion of the conversation on color and the next phase of the paint industry as GenXers age.
Takeaways
Color has a significant impact on mood and mental health, and specific colors can create calming environments.
Sherwin-Williams' annual color mix and color forecast reflect and influence public health and wellness trends.
Sherwin-Williams offers products that contribute to health and safety, such as odor-eliminating and air-purifying paints.
The company is mindful of the growing demographic of older adults and their specific needs for aging in place. Welfare, health, safety, and sustainability are important considerations in the paint industry.
The color forecasting process involves a workshop where themes and a color of the year are determined.
Personal experiences with Sherwin-Williams colors highlight the impact of color in interior design.
There is potential for a color forecast that takes into account the changing vision of older adults.
Expanding the conversation on color and sharing knowledge is a goal for the future.
Color has a significant impact on our lives and can transform spaces.
As GenXers age, there may be a shift towards hiring professional painters for safety reasons.
Chapters
00:00 Introduction and Job Roles
04:06 Color and its Impact on Health and Wellness
10:28 Color Mix and Color Forecast
17:23 Influence of Color Forecast on Health and Wellness Trends
25:19 Sherwin-Williams' Products for Health and Safety
35:05 Differentiating Sherwin-Williams' Paint Products
42:08 Microbicidal and Odor-Eliminating Paints
46:00 Marketing to the Aging Population
46:57 Welfare, HSW, and Sustainability
49:15 Color Forecasting Process
51:23 Personal Experience with Sherwin-Williams Colors
52:54 Color Forecast for Older Adults
53:31 Expanding the Conversation on Color
55:15 Impact of Color in Our Lives
56:21 Next Phase: Aging GenXers and Professional Painters
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