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Jungle Cae: Cannabis Reporting in the Age of Social Media
Manage episode 346445716 series 3348630
Inhoud geleverd door High Priority and Alexis Dionne. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door High Priority and Alexis Dionne of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Life comes at you fast, but the growth of social media will come at you faster. Within the last 15 years, sites such as Instagram, TikTok and Twitter have become indispensable tools that impact politics, economics, news and beyond. As a result, businesses and brands have increased their use of these platforms to promote their work. Why? A 2022 study found that half of Instagram users say that they’ve clicked through to a brand’s website after viewing their stories. Furthermore, 92% of users say that they’ve acted in the moment after seeing a product on Instagram. Recognizing the impact that social media has on society, a new generation of brand ambassadors and influencers have gone online to bridge the gap between the evolving cannabis industry and social platforms. This week, our guest, Cae "Jungle Cae" Jones, opens up about transitioning from becoming a budtender to a botany influencer, racial disparities within the cannabis industry and how he plans to use social media to become the "cannabis reporter of our generation."
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