The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Player FM - Internet Radio Done Right
67 subscribers
Checked 7d ago
Toegevoegd negen jaar geleden
Inhoud geleverd door Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Overeenkomstig met HerBusiness
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
))
Daily Deals
268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon
Manage episode 433050920 series 172562
Inhoud geleverd door Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Are you working for your business, or is your business working for you?
Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.
Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.
In This Episode:
-> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)
-> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.
-> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.
-> Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.
-> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.
-> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
353 afleveringen
Delen
Manage episode 433050920 series 172562
Inhoud geleverd door Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Are you working for your business, or is your business working for you?
Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.
Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.
In This Episode:
-> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)
-> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.
-> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.
-> Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.
-> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.
-> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
353 afleveringen
ทุกตอน
×
If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you. In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story . You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You’ll Discover in the Episode: -> Why facts tell , but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think you have “nothing to share”) -> How to share stories without oversharing -> The different types of stories to use at different points in the customer journey (socials, emails, sales pages) -> Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/ Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816 HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/ Brandon Stanton - Humans of New York https://www.humansofnewyork.com/ Brene Brown - Researcher, author, storyteller https://brenebrown.com/ Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/…
In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers , to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You’ll Learn in the Episode: -> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it’s NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode. -> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh). -> The key step to take before diving into a rebrand (so you don’t waste time and money). -> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase. -> Why traditional brand archetyping often only works for massive Fortune 500 companies. -> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between. -> How to maintain brand consistency across your content without feeling repetitive or boring. -> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take). -> How to stay true to your brand in video content — without needing a rotating door of filming locations. -> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it. -> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals. This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/ Kate Tribe - Artist https://katetribe.com/…
Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts… What You’ll Learn in This Episode: -> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions. -> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations. -> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients. -> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client. -> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at. -> Why rejection is NOT personal and how to stop being afraid of getting a “no”. -> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver. -> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions -> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/ EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/…
H
HerBusiness
What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout. Here Are Some Takeaways From the Episode: -> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found). -> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges). -> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward. -> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies. -> The 3 clear signs you’re heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early. -> How Olivia describes burnout using the “energy bank account” analogy (and why many women don’t realise they’re in burnout until they are “overdrawn”). -> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life. -> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day. -> Olivia’s “No, but…” strategy to help you set boundaries without feeling guilty. -> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress. If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/ Book: Jojo the Kind Sloth (Children’s book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/ Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/ Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/ Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/…
H
HerBusiness
1 300: Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby Bernstein 37:35
We’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating. In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you. In This Episode, You’ll Hear From: Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically. Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD! Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You’ll love knowing you don’t have to PUSH to achieve. Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed’ mindset that keeps women working too hard for a small return). Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer! Mentioned in This Episode: -> HerBusiness Network Waitlist -> Follow HerBusiness on Instagram Amy Porterfield: Listen to Amy’s Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/ Amy Porterfield Official Website: https://www.amyporterfield.com Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield Amy’s Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/ Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540 Marie Forleo: Listen to Marie’s Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/ Marie Forleo Official Website https://www.marieforleo.com Marie Forleo Official Instagram https://www.instagram.com/marieforleo Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo Danielle LaPorte: Listen to Danielle’s Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/ Danielle LaPorte Official Website https://www.daniellelaporte.com Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte Order Danielle’s Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/ Kim Kiyosaki: Listen to Kim’s Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/ Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki Kim & Robert’s Rich Dad Community https://www.richdad.com/communityregister Order It’s Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams Gabby Bernstein: Listen to Gabby’s Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/ Gabby Bernstein Official Website https://www.gabbybernstein.com Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/…
Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue. If you’ve ever thought… “Making that amount of money is for other people, not ME.” “If I want more money, I’ll need to work twice as hard.” “If I start making more, the people in my life will think of me differently.” … then this episode is for you. What You’ll Learn in this Episode: -> Why your mindset around money directly impacts your revenue (and what the science and research shows!) -> The hidden beliefs keeping women from charging what they are actually worth. -> How tweaking your thoughts around money can change everything for you and your business. -> Why making more money does NOT mean working harder or longer hours. -> The #1 shift that helps you become the financially confident version of yourself. -> Why you need to stop prioritising others' judgements before your ability to grow and succeed. -> And, you’ll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Ticket to the Profitable Business Workshop: https://shrtlnk.co/uppSw Episode 289: Stop Broadcasting. Start Interacting. A Smarter Approach to Social Media with Erika McInerney https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ The Big Leap by Gay Hendricks: https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361…
H
HerBusiness
Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence. Well, except Amey Lee from Heart Content . Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you. With years of experience helping brands bring together story, strategy, and content, Amey’s message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones. What You’ll Discover in this Episode: -> How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture. -> Why “authenticity” is just a buzzword if you don’t back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic. -> The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer. -> What Artificial Intelligence CAN’T do (a.k.a. originality, storytelling, and emotional connection), and how to teach yourself these skills. -> Find out the #1 struggle that women business owners have when it comes to authenticity in their brand. -> Why clarity and specificity matter more than ever before. -> How to use storytelling as a strategic tool (even if you THINK you don’t have any relevant stories to tell). -> How to uphold your boundaries in an age where everything is being used as content — and why posting 3 x a day does NOT equal connection and authenticity. Mentioned in This Episode: -> HerBusiness Network Waitlist -> Heart Content -> Join Amey’s Brand Story Strategy Workshop…
Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed. If you’ve ever struggled with deciding whether to cut a product, or you’re unsure if your offers truly work together , this episode is for you! What You’ll Learn in This Episode: -> How to know when a product is doing more harm than good – the 7 signs it might be time to let go. -> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!). -> How to phase out a product smoothly without losing trust or disappointing customers. -> The common mistake of keeping a product just because you’ve invested so much into it and how to reframe your thinking. -> How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients. -> What to do next after cutting a product so your business stays profitable and aligned with your goals. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist UPDATED! How to Create an Offer That Sells – Episode 254 of Content Sells: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Stop Broadcasting, Start Interacting: Social Media Tips for Small Businesses with Erika McInerney - Episode 289 of the HerBusiness Podcast: https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ HerBusiness on Instagram: https://www.instagram.com/herbusiness/…
For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?” Then, burnout hit me like a freight train. And what I learned completely changed how I run my business and my life. I discovered the power of stepping away in order to grow. In this episode, you’ll learn: -> How to overcome burnout and grow your business YOUR way. -> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me. -> Why stepping back actually creates more clarity and direction, aligning you with where you want to go. -> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business. -> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU. -> The real reason your business should be able to function without you, and how to transition away from doing it all And, if you’re ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I’ve got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece! This is more than just a hike. It’s a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life. Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025. CLICK HERE TO APPLY NOW:https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025 Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer http://herbusiness.com/253 Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025 https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025…
H
HerBusiness
If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation , and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club , share their Instagram strategies. They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged. Here’s What You’ll Learn in the Episode: -> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing). -> How Seona uses visual hooks and curiosity to keep her audience engaged. -> The journey from engagement to conversion and what it really takes to turn followers into paying customers. -> How to create content that pinpoints pain points and positions you and your services as the solution. -> The know, like, and trust factor (and why nurturing your audience is key). -> Personal advice from a stylist on how to show up confidently on camera and feel great doing it. -> How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything). -> Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue -> How Fiona went from spending $1K–$2K a month on ads to ZERO - and having completely organic growth, and why it worked. Do you want to pack smarter and lighter and still have lots of outfit options? Sure, we could give you a list, but one size does not fit all when it comes to packing. We’ll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes. Get The Guide: https://styleliberation.lpages.co/packing-guide-fb35wts/ Learn to Crochet with Confidence! The key to crocheting with confidence is to learn all of the foundations first. Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed! Get the Guide: https://thehookedoncrochetclub.com/freecrochetbeginnersguide Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Style Liberation: https://www.styleliberation.com.au/ Hooked On Crochet Club: https://hookedoncrochetclub.com/ 5 CEO Secrets That Will Grow Your Business and Give Your Time Back: https://podcasts.apple.com/nz/podcast/284-5-ceo-secrets-that-will-grow-your-business-and/id375381762?i=1000678449561…
H
HerBusiness
Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose. In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations. Here’s What You’ll Learn in the Episode: -> Why having too many products confuses your customers and slows down growth -> How cutting back on offers can actually increase revenue and improve operations -> What going from hundreds of products, to just a HANDFUL, taught me about what really matters. -> The power of a “marketing runway” to create strategic, high-impact launches -> How Apple’s streamlined product approach can work for your business -> How to create a clear product ecosystem where one offer naturally leads to the next By the end of this episode, you’ll know how to simplify your offers, increase profitability , and design a business model that TRULY aligns with you . Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Profitable Business Workshop: https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025 Predictable Profits by Stu McLaren: https://predictableprofitsbook.com/ The Marketing Runway (check out this podcast episode): https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/…
In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we’ll get into how you can get the resources you need to face these challenges head-first. In the Episode, You’ll Learn: -> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that. -> The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars). -> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from. -> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide. -> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services. -> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space. -> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells: https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059 HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117 HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792…
“You can’t sell a secret.” That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking. What You’ll Learn in This Episode: -> Proven, low-cost marketing strategies you can use as a small or medium-sized business. -> Why simple, repetitive strategies yield long-term success. -> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile. -> The hidden power of showing your face in your brand to create authentic connections. -> Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness. -> How batching content can save you time and energy. -> The secret to creating content your audience craves by listening to their questions and language. -> Why it’s okay (and effective!) to repeat what works in your marketing. -> How to use niche messaging to speak directly to the right audience. -> Why the person using your product isn’t always your ideal customer. -> Out-of-the-box strategies to elevate your social media game. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Tradie Underwear: https://www.tradie.com/ Boost Marketing Services: https://boostmarketingservices.com.au/author/boostms/…
What if getting more clients or making more sales wasn’t left up to chance? Spoiler Alert: It isn’t left up to chance . Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology. Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets. What You’ll Learn In The Episode: -> The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing -> How to ethically influence your ideal clients without feeling pushy or manipulative -> Why not every sales asset needs all 7 principles and how to strategically select the right ones -> How to use reciprocity to build goodwill and create loyal customers -> Why liking and relatability can make or break your connection with your audience -> How to harness the power of social proof with testimonials, case studies, and reviews -> The secrets to showcasing authority in your business through awards, credentials, and experience -> How commitment and consistency can guide your ideal client step-by-step through your sales funnel -> The most effective ways to use scarcity to create urgency and drive action -> How to foster unity and build a sense of belonging in your community or audience -> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist…
H
HerBusiness
As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about. We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM). Here’s what you’ll learn in this episode: -> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients. -> Understand the nuances that define sales and marketing (and how they SHOULD work together). -> Use storytelling to connect with your clients and make basic sales concepts more relatable. -> Know how to access your clients’ pain points and tailor your messaging directly to their needs. -> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs. -> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust. -> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100 More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/ Metisan - Improve Your Sales Results: https://www.metisan.com.au/…
Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.
Overeenkomstig met HerBusiness
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
))
