Jessica Greenberg : Demystifying the casting process

Her Story - Son Histoire à Elle

In the entertainment industry there is a certain position that is highly underrated, unrecognized in all the award ceremonies and no one really gives out major accolades to, yet people who are in this position have the ability to change someone’s life, overnight. The casting director. They are somewhat of the intermediate between the actors & production. Put simply they help cast the show but really they do so much more than that. They rely on their intuition and Instincts and hold stake in the reason why you love that character but can’t put your finger on why...I was so lucky that Jessica Greenberg, of Greenberg Casting sat down with me to talk about this unconventional career path. It was really interesting to have a relaxed conversation with someone who sits on the other side of the table and have her demystify the process. Jessica is refreshingly down to earth, positive and really excited to get to know actors and local talent! She built her company from the ground up cause there’s no casting director training but the job itself. Actor or not this is a rare insight on an elusive industry and Jessica Greenberg makes is more relaxed, welcoming and fun!