Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Inhoud geleverd door Hagley Museum and Library and Hagley Museum. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Hagley Museum and Library and Hagley Museum of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Who Can You Trust?: Brands, Deception, & Markets with Jennifer Black
MP3•Thuis aflevering
Manage episode 381323142 series 1067405
Inhoud geleverd door Hagley Museum and Library and Hagley Museum. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Hagley Museum and Library and Hagley Museum of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Would branded goods, by any other name, not smell as sweet? Branding is one means by which businesses try to communicate with consumers, cultivate trust, and capture market share. The practice has a long history in America and was central to the attempts of producers to differentiate their products, consumers to navigate the uncertainties of the marketplace, and forgers to cash in on the value of a brand name. In a pair of book projects, Dr. Jennifer Black, associate professor of history at Misericordia University, investigates the cultivation of market-trust via branding, and the subsequent attempts by fakers to pass off their goods as the genuine article. Branding Trust: Advertising & Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) reveals the process by which innovations in marketing techniques created the modern American brand landscape. In her new project, Consuming Deception, Black looks at the flip side of the coin, where fakes and forgeries attempt to make a living off the value of the value of established brands. Black examined numerous Hagley Library collections to tell her story. Find Black's new book here: https://www.pennpress.org/9781512825008/branding-trust/ In support of her work, Dr. Black received funding from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information, and more Hagley History Hangouts, visit us online at hagley.org.
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167 afleveringen
MP3•Thuis aflevering
Manage episode 381323142 series 1067405
Inhoud geleverd door Hagley Museum and Library and Hagley Museum. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Hagley Museum and Library and Hagley Museum of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Would branded goods, by any other name, not smell as sweet? Branding is one means by which businesses try to communicate with consumers, cultivate trust, and capture market share. The practice has a long history in America and was central to the attempts of producers to differentiate their products, consumers to navigate the uncertainties of the marketplace, and forgers to cash in on the value of a brand name. In a pair of book projects, Dr. Jennifer Black, associate professor of history at Misericordia University, investigates the cultivation of market-trust via branding, and the subsequent attempts by fakers to pass off their goods as the genuine article. Branding Trust: Advertising & Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) reveals the process by which innovations in marketing techniques created the modern American brand landscape. In her new project, Consuming Deception, Black looks at the flip side of the coin, where fakes and forgeries attempt to make a living off the value of the value of established brands. Black examined numerous Hagley Library collections to tell her story. Find Black's new book here: https://www.pennpress.org/9781512825008/branding-trust/ In support of her work, Dr. Black received funding from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information, and more Hagley History Hangouts, visit us online at hagley.org.
…
continue reading
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