Revolutionizing Office Sustainability through Circular Economy with Reseat CEO Brandi Susewitz

Growth Leap

Send us a Text Message.

In this episode, I had the privilege of speaking with Brandi Susewitz, the founder and CEO of Reseat, a groundbreaking marketplace that aims to solve the pressing issue of office furniture waste. Brandi's journey from industry expert to tech entrepreneur is a testament to her passion for sustainability and her commitment to driving positive change.
After being laid off during the pandemic, Brandi recognized two key problems plaguing the office furniture industry: the lack of a plan for existing furniture when companies move or renovate, and the staggering statistic that 98% of all contract furniture ends up in landfills, with less than 2% being properly recycled or given a second life.
This realization sparked the idea for Reseat, a platform that connects companies with excess furniture to those in need, fostering a circular economy and reducing waste. As Brandi eloquently stated, "I really believe with all of my heart and soul that reuse is the future. It's the only way to really save this planet."
Building Reseat from the ground up was no easy feat, but Brandi's determination and industry expertise paved the way. By leveraging technology and forging strategic partnerships, Reseat has become a driving force in the circular economy, enabling companies to track their carbon emissions and make informed decisions about their furniture assets.
Brandi's journey from industry expert to tech entrepreneur is a testament to her resilience and unwavering commitment to sustainability. As she navigates the challenges of scaling Reseat, her vision for the future is clear: a world where every piece of furniture has a unique identifier, enabling companies to track their assets and make informed decisions about their environmental impact.
In this episode, we delve into the intricacies of Reseat's business model, the role of technology and partnerships in enabling a circular economy, and Brandi's insights on the future of sustainable office furniture solutions.

Key Takeaways:

• Addressing Office Furniture Waste: Reseat tackles the critical issue of office furniture waste, providing a platform for companies to repurpose excess furniture and reduce their environmental impact.
• Enabling a Circular Economy: By connecting buyers and sellers, Reseat fosters a circular economy, giving furniture a second life and reducing the strain on landfills.
• The Power of Technology: Leveraging technology and partnerships, Reseat enables companies to track their carbon emissions and make informed decisions about their furniture assets.
• Brandi's Entrepreneurial Journey: From industry expert to tech entrepreneur, Brandi's story is a testament to the power of passion, resilience, and a commitment to driving positive change.
• Envisioning a Sustainable Future: Brandi's dream of a world where every piece of furniture ha

Support the Show.

• Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
• You'll find all the show notes, transcripts, and past guests at stunandawe.com
• Up your growth game with our hands-on Growth Marketing Course
• For inquiries about sponsoring the podcast, email [e-mail].
• Support the show on Patreon

Follow us:

• LinkedIn
• Twitter

Hoofdstukken

1. Revolutionizing Office Sustainability through Circular Economy with Reseat CEO Brandi Susewitz (00:00:00)

2. Starting Reseat After Being Laid Off During the Pandemic to Solve Key Problems (00:01:32)

3. The Two Key Problems with Office Furniture Waste that Even Big Tech Faces (00:02:57)

4. Building Reseat: From Idea to Impactful Marketplace (00:04:52)

5. Exploring the Business Model and Market Dynamics (00:07:38)

6. The Role of Technology and Partnerships in Circular Economy (00:11:54)

7. Brandi's Logistics Strategy or the Best Way to Sell Used Office Furniture (00:16:48)

8. How Much Can You Make Selling Used Furniture on Reseat (00:22:27)

9. Brandi's Journey: From Industry Expert to Tech Entrepreneur (00:25:39)

10. How Brandi Found Her First Team Members (00:27:21)

11. Facing Challenges and Envisioning the Future of Reseat (00:30:30)

12. Closing Thoughts and Looking Ahead ‍ (00:42:56)