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Search Engine Marketing: organic, paid, or all of the above?
Manage episode 343031016 series 3371120
Welcome to Episode 27 of Growing Ecommerce. In this episode, Mike is joined by Inderpaul Rai, Head of Acquisition at ufurnish.com. Indy has had a remarkable career spanning from small-scale SEO to award-winning paid work on the agency side, to enterprise in-house teams and all the way back to a startup environment. We discuss all that, and along the way we talk about what a modern partnership-driven affiliate model looks like, plus the importance of paid and organic search harmonisation – or in other words, taking a total SEM view. Also, culture is a topic that Indy radiates, and this gets a spotlight as well.
- Career highlights and lessons learned - 2:39
- Modern partnership-driven affiliate model - 24:19
- Paid and organic search harmonisation - 28:00
- What is next in digital marketing? - 36:31
57 afleveringen
Manage episode 343031016 series 3371120
Welcome to Episode 27 of Growing Ecommerce. In this episode, Mike is joined by Inderpaul Rai, Head of Acquisition at ufurnish.com. Indy has had a remarkable career spanning from small-scale SEO to award-winning paid work on the agency side, to enterprise in-house teams and all the way back to a startup environment. We discuss all that, and along the way we talk about what a modern partnership-driven affiliate model looks like, plus the importance of paid and organic search harmonisation – or in other words, taking a total SEM view. Also, culture is a topic that Indy radiates, and this gets a spotlight as well.
- Career highlights and lessons learned - 2:39
- Modern partnership-driven affiliate model - 24:19
- Paid and organic search harmonisation - 28:00
- What is next in digital marketing? - 36:31
57 afleveringen
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