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Grow Sisters Media Presents High NOON Sundays with Ricardo Baca of Grass Lands Agency.
Manage episode 343974904 series 3247646
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This is very intriguing HIgh NOON Sundays Podcast we visit with Ricardo Baca of GrassLands Agency. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix). https://www.youtube.com/watch?v=UqTrKC4d8Rg In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business and culture, and continues to columnize and host podcasts for a number of top publications. While working for The Denver Post, Baca’s investigation caused a major tipping point for the cannabis industry. Unveiling the truth about the THC percentage in cannabis products, caused mandatory testing of cannabis products being sold in the state of Colorado. With this new regulation in place in Colorado it caused a ripple effect of states to follow their lead. The new mandatory testing also revealed the use of pesticides. Baca wasn’t done protecting the consumer and proceeded with a 16 mo investigative reporting on using pesticides on cannabis. Reporting led to pesticide recall in the cannabis industry in Colorado. The crops were then tested and published results on Sunday newspaper. HIgh NOON Sundays Host Siobhan Danger Darwish and Baca revisit the beginning days of cannabis legalization, address the current topic of 'essential but excluded', and then journey into the impending federal legalization topic. We are ecstatic to get to connect with such a prestigious journalist! This is a very special HIgh NOON Sundays and we are honored to bring it to you!
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Baca’s HIgh NOON Sundays treat by The Clear https://clearconcentrate.com
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