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Episode 16: Designing a Brand - Fred Hart and Interact
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In this episode of the podcast, host Justin Prochnow and frequent co-host Michael Goodman sit down with Fred Hart, creative director and partner at Interact, a Boulder, CO-based branding and design agency. The trio revisit the recent Colorado Avalanche Stanley Cup Championship highlights before talking branding and food! Fred breaks down the mission of Interact in working with brands in the food and beverage industry and how he and Interact help companies bring their own unique voice to their products. They discuss how COVID affected the food and beverage industry and Fred talks about how Interact pivoted during the pandemic. Fred drops some Do’s and Don’ts for developing new branding concepts and designs and the close out talking about some of their favorite current campaigns on the market and trends on the horizon.
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