The Pulse of Enablement: Hot Topics and Insights from Industry Leaders

Go-to-Market Magic

What are the best and brightest minds in enablement talking about these days?

In this special episode, we’re taking a pulse on the enablement industry and hearing directly from enablement professionals at Seismic’s annual Shift conference — including leaders from Loopio, Sands Capital, Bank of America, UPS, Experian, Proofpoint, and more.

Along with Seismic’s Heather Cole and Steve Watt, they’ll reflect on the topics they wish more go-to-market leaders were discussing, the innovations they’re most excited about, and all things AI.

Here are the key takeaways from this special edition of Go-to-Market Magic:

1. Leverage AI to boost productivity: The prevailing opinion of AI at Shift 2023 was focused on how embracing AI today will help you automate mundane tasks, free up time for customer engagement, streamline workflows, and quickly and easily create both sales and enablement content.
2. Lean on AI to improve faster: Productivity isn’t the only thing that AI can help teams improve though. Now, teams don’t have to guess at what’s working, they can know. Now, it’s possible for AI to give the entire go-to-market organization insight into what’s happening during a sales call — and how they can better support reps with training, coaching, and content.
3. Maximize LinkedIn for social selling: Some of the most successful social selling programs are being led by enablement teams — and a thoughtful social selling program augments your selling ability rather than limiting you to a short-term transactional perspective.

Jump into the conversation:
[01:21] Loopio’s Stephanie White on how AI can make enablers even more impactful

[01:51] Ways UPS is using AI to improve efficiency and prioritize their customers

[02:37] Actionable ways to leverage AI for enablement (and how to mitigate common concerns voiced at Shift 2023)

[05:00] Bank of America’s main hope within AI

[12:19] Heather’s main takeaways for the audience on AI

[15:44] Madison Glass on why Experian is a big proponent of LiveSocial for social selling

[20:47] Why social engagement is crucial and what Tyler Murphy at ProofPoint had to say about being a thought leader on LinkedIn

[22:09] Tips for navigating compliance in regulated versus non-regulated industries

[23:27] Heather and Steve’s closing thoughts on rising above the noise, building better social profiles, and leveraging LinkedIn as a tool

Continue the conversation with these resources:

• Shift 2023 might be over, but you don’t have to miss it next year. Sign up for the waitlist to be notified when registration goes live!
• Follow today’s special guests on LinkedIn for more insights like these — Loopio’s Stephanie White, Sands Capital’s Kenneth Lamar, Experian’s Madison Glass, and Proofpoint’s Tyler Murphy.
• Learn more about Seismic for Meetings, a new Seismic product that ensures sales teams can more effectively prepare, present, and follow up on every meeting and win more deals.
• Find out how Seismic LiveSocial can help you grow trust and win over customers and prospects alike on social media.
• Learn more about Go-to-Market Magic and tune into past episodes at gotomarket-magic.com.