The Secret to Creating Social Content that Connects with Veronica Belmont

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #226.
About Veronica:

Veronica is a product manager, podcaster, and technology evangelist living in San Francisco. At Adobe, she is a senior product manager and evangelist on the Creative Cloud Express team, where she works to help social media creators, marketers, and influencers bring their brands and creative ideas to the masses. Veronica has also worked extensively as a public speaker, startup advisor, and presenter for companies of all sizes, including IBM, Intel, Sony, AOL, Discovery Digital, and more.

Connect with Veronica

• Facebook
• Twitter
• Instagram

Mentioned on the Show

• Adobe Express
• Urban Decay
• Glossier
• Dr. Becky
• Discord

Favorite Quotes

“All brands have a story to tell. It might be what their mission is, who they're trying to help, what problem they're trying to solve, or even what products they're trying to advertise. Having that consistency, both visually and in the brand voice, is gonna really help customers understand who you are, what you're trying to do, and what you're trying to put out there.”

“Knowing where your customers are is a big thing. Depending on what story you're trying to tell, a different platform might be better suited for that particular conversation. Your customers will tell you where they want to engage with you the most.”

“The one thing that stays consistent across all social platforms is finding a niche, sticking to it, and having that be what you're known for. It's almost like the smaller, the better because you're always going to find your people on social. You're always going to find people who love hearing or relate to that story. So being consistent there is going to really help.”

In This Episode You’ll Learn:

• Mistakes we’re constantly committing in creating content
• Why telling your brand story helps reign people in
• The disconnect in creating vs. sharing content
• Creating a visual that lends itself to your brand story
• Video trends that make it oh-so-easy to put out content
• Shareable assets to create for your podcast
• How having a content plan (and sticking to it) makes life easy

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