How to Unlock Your Zone of Genius with Jaime Slutzky

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

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Episode #237.
About Jaime:

Jaime Slutzky is an experienced and knowledgeable online technology strategist who works with music teachers who have caps on their income or time to create scalable online products and services.

With her degree in Computer Science, 11+ years in corporate IT, and over a decade supporting online businesses, she has the expertise, insight, and grit to help music teachers take what they do in private lessons and create online courses, programs, workshops, and memberships.

After about 8 years of working with anyone who wanted to hire her, she chose to work exclusively with music teachers because of the opportunities that they offer their students. As she says, she is in awe and inspired by music educators’ creativity and dedication to their craft.

Connect with Jaime

Favorite Quotes

“The zone of genius is where the skillset and passions collide.”

“When niching, you really should be clear on who you're serving and how you're serving them. It can be you're niching your expertise or you're niching who you are selling to. The best and fastest results are if you niche both of those down. “

“There are a lot of people who are passionate about making money and that is their driving force. And I swear those businesses are the flash-in-the-pan type businesses. They're not sustainable in the long run. You gotta go deeper. You gotta understand the person that you're making an impact on.”

In This Episode You’ll Learn:

How to niche down the right way
The two components that make the zone of genius
Why passion should be the driving force, not just profit
How zone of genius and business model are two totally different things
Defining passion through the success of your clients or students

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#Business #Marketing #Jaclyn Mellone #Online Marketing Strategy for Freelancers #MBA #Entrepreneur #Personal Branding #Online Marketing #Entrepreneurship