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GMT Episode: Rob and Murray dive into brand, culture and cross border mergers with global branding guru Bill Schroeder, Principal, Clarity Consulting Group (Part 1 of 2)
Manage episode 391984718 series 3543216
Inhoud geleverd door Robert Bata & Murray Coffey, Robert Bata, and Murray Coffey. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Robert Bata & Murray Coffey, Robert Bata, and Murray Coffey of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of GMT (and the next) Rob and Murray are joined by Bill Schroeder principal and founder of Clarity Group Consulting, the premier professional services brand advisory. Bill and the Clarity team have worked with some of the most notable names in global law. In his trademark down to earth style Bill shares Clarity’s simple yet profoundly actionable definition of brand. We cover a multitude of brand and culture issues relevant to the modern law firm, especially those merging or considering a merger. Please make sure to listen to part two in which we take a deep dive into brand and cross-border mergers.
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