Episode 2: Top 12 Reasons Why Your Pinterest Marketing Strategy Isn’t Working

Glow Up with Natalie Butler

Before we talk about a Pinterest marketing strategy, let’s talk about what is Pinterest first? Pinterest is a search engine. It’s meant for discovery. This is where people go to find solutions, ideas and inspiration. The internet is swarming with new content each and everyday. Think of Pinterest as “the best of the best on the internet.” It’s a way for users to bookmark what they’ve found to be helpful. What does this mean for you as an entrepreneur or marketer? If they pin your content, you are gaining credibility and authority which will strengthen your marketing strategy. Word-of-mouth advertising will always be Pinterest Marketing Strategies That Work effective! If someone is pinning your content, they’re endorsing you so their friends, family and followers can discover you as well. You are increasing your total exposure. Pinterest is the perfect way to drive traffic to your site in order to generate more leads and business. One way to get the ball rolling is to make sure that YOU are pinning your content. Currently, I average over 4 million monthly viewers per month on Pinterest with close to a 9% engagement rate! I’ve used Pinterest to drive traffic to my blog, e-commerce site, appointment booking sites, lead capture pages and even Youtube videos. The possibilities really are endless. If you’re thinking you don’t have time to learn about another social media site, trust me, I was just like you but this is where Pinterest has proven to be worth it many times over! Having a Pinterest marketing strategy is crucial! Learn more: read the blog here.