Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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[Greatest Hits] The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp
MP3•Thuis aflevering
Manage episode 374006669 series 3316220
Inhoud geleverd door Darshan Mehta. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Darshan Mehta of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. They discuss Erika’s aha! moments, different methods of educating customers, the impact that customer education can have on growth, and the role that social media can play in this area.
Erika is the Vice President of Customer Education at Mailchimp. She educates customers about their products and how best to use them to improve their experience. Erika believes that entertainment can help companies educate their customers, which in turn can lead to better feedback that can be used to develop better products and services. Prior to MailChimp, she worked with WhatCounts, where she focused on customer support and solutions as Chief Customer Officer.
KEY TAKEAWAYS
👉 To educate your customers, it’s vital that employees also have a thorough understanding of your product.
👉 Create effective social media content that can educate customers on your products and services in an accessible way.
👉 Have an open-door policy for employees to encourage dialogue and foster a sense of belonging within the company.
👉 Listen to customer feedback and use it to improve the customer experience.
👉 Educate customers in a language that they understand so they’ll be willing to learn from you during their downtime.
👉 Move towards scalability. It's important to upgrade your services constantly and bring education to your customers' doorsteps.
👉 Customer Education also has a positive effect on employees; it sets a baseline for how employees are engaging with the products and improves how they engage with customers.
👉 A startup looking to grow should have good leadership at the top to hasten the rate of decision-making.
👉 For a business to be successful, all departments of the business need to work in close contact with each other.
👉 Video content can be a great source for better customer engagement.
👉 Create structured opportunities for clients to interact with each other about the way they use your products; it creates a wraparound effect for your customers.
Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
107 afleveringen
MP3•Thuis aflevering
Manage episode 374006669 series 3316220
Inhoud geleverd door Darshan Mehta. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Darshan Mehta of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. They discuss Erika’s aha! moments, different methods of educating customers, the impact that customer education can have on growth, and the role that social media can play in this area.
Erika is the Vice President of Customer Education at Mailchimp. She educates customers about their products and how best to use them to improve their experience. Erika believes that entertainment can help companies educate their customers, which in turn can lead to better feedback that can be used to develop better products and services. Prior to MailChimp, she worked with WhatCounts, where she focused on customer support and solutions as Chief Customer Officer.
KEY TAKEAWAYS
👉 To educate your customers, it’s vital that employees also have a thorough understanding of your product.
👉 Create effective social media content that can educate customers on your products and services in an accessible way.
👉 Have an open-door policy for employees to encourage dialogue and foster a sense of belonging within the company.
👉 Listen to customer feedback and use it to improve the customer experience.
👉 Educate customers in a language that they understand so they’ll be willing to learn from you during their downtime.
👉 Move towards scalability. It's important to upgrade your services constantly and bring education to your customers' doorsteps.
👉 Customer Education also has a positive effect on employees; it sets a baseline for how employees are engaging with the products and improves how they engage with customers.
👉 A startup looking to grow should have good leadership at the top to hasten the rate of decision-making.
👉 For a business to be successful, all departments of the business need to work in close contact with each other.
👉 Video content can be a great source for better customer engagement.
👉 Create structured opportunities for clients to interact with each other about the way they use your products; it creates a wraparound effect for your customers.
Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
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