[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.

Getting to Aha! with Darshan Mehta

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.
Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the Head of D2C, he originally served as the Director of Brand Marketing. Prior to joining, he was the National Manager of Student Awareness at IMS Learning Resources; the Founder & CEO of MBAP; and a Sales & Distribution Consultant at Deloitte.
KEY TAKEAWAYS
👉 When it comes to your own professional success in any industry (not just marketing or consumer insights), you need to be able to challenge yourself. You need to ensure you’re surrounded by people who are better than you and push you to think about things in ways you might not have done so before. If you put yourself in a room where you’re the only one who doesn’t know everything, then you’re actually in the perfect place to learn something new. Embrace it; don’t feel disheartened by it.
👉 Everyone in business should be taking calculated risks; it comes part and parcel. It’s all about how much you know about your own limitations and strengths. Haider tells us about his shift from tech into business; even though everyone told him he couldn’t do it because he didn’t know about it, he knew that if he did some research and put the work in, he could figure it out. He took a calculated risk; now, he understands the foundations of business and has the wisdom of communicating with consumers.
👉 Once you understand how customers work, you can begin to interact with them in a way that will benefit and grow your business. Haider talks about creating personalized interactions with them on a mass level, how we can do that, and why businesses find it such a difficult feat. The one thing he’s taken away from his own analysis is that you have to respect the customer and who they are as a person; respect the time they take to give your business attention.
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And connect with the host and guests here:
Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Haider’s LinkedIn - https://www.linkedin.com/in/haider-aabidi-101071175/
Country Chicken Co. LinkedIn - https://www.linkedin.com/company/countrychickenco/
Country Chicken Co. Website - http://www.countrychickenco.in/

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Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:

• Welcome to Getting to Aha!
• Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
• The Simplicity of Leadership with Katie Anderson

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