S1E12 - The Content Waterfall Process: Repurposing to Get The Most Out of Your Content

Get Online with Stacey Kehoe

Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day.

Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.

Highlights of this episode:

• What is The Content Waterfall Process and how it helped Brandlective create more content for its clients
• Important Parts of Creating a Content Strategy
• Actionable steps you can apply for your business

3 Steps of The Content Waterfall Process

1. THE ORIGINAL STORM: Creating Core Content

Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.
2. THE BIG SURGE: Repurposing

• Strip off the audio from your video and publish it as a podcast
• If there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industry
• From the original video, aim to cut into 10 short one to two-minute video clips
• Each video snippets can be used as a topic for a 500 - 800-word blog post
• That blog should provide at least 5 core points that can also be inspirit for 5 graphics
• Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedIn
• Each topic that you use for a blog can be redrafted into an e-mail
• Each blog should provide you a minimum of 20 tweets

3. THE MAJOR FLOOD Mass Distribution

Amplify what you produce.

• Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook Stories
• A blog post published on your website and some third-party websites like Medium.com
• The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groups
• Images can be submitted to Google images
• Create a Pinterest board for each subject and upload all the images to Pinterest.

+ much much more
Download #TheContentWaterfall Infographic