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Video FAQ’s Royal Turks and Caicos Case study
Manage episode 454156998 series 3311895
Inhoud geleverd door Gerry Carew & Allan Dale, Gerry Carew, and Allan Dale. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Gerry Carew & Allan Dale, Gerry Carew, and Allan Dale of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Discover how FAQs can go from boring text walls to dynamic, engaging video content! In this episode, we explore how the Royal Turks and Caicos Golf Course transformed their FAQs with the help of Gale Force Wins, turning a mundane section of their website into an opportunity to connect with customers, showcase their team, and highlight the unique golfer experience. Learn how video FAQs can enhance trust, humanize brands, and revolutionize your digital presence.
Timestamps:
0:00 - Introduction to FAQs: The problem with text-based FAQs
0:22 - Introducing video FAQs: A game-changing idea
0:34 - Case study: Royal Turk Golf Course’s FAQ transformation
0:52 - Why video FAQs? Goals and objectives
1:06 - From static text to dynamic video
1:23 - Showcasing the team: Putting faces to the brand
1:32 - Capturing the golfer's perspective
1:50 - The meticulous planning process
2:15 - Logistics of filming on a golf course
2:35 - Creative execution: More than just answers
2:50 - Building a visual library for marketing
3:00 - CEO's feedback: "Magnificent" videos
3:12 - The key to success: Building human connection
3:40 - Why video FAQs create trust and engagement
4:07 - FAQs as a relationship-building tool
4:22 - Video FAQs: Informing while connecting
4:50 - The future of FAQs: Humanizing the digital experience
4:48 - Closing thoughts: Transform your FAQs with video
Gale Force Wins started out simply as an inspirational podcast releasing episodes wherever you get your podcasts every Tuesday evening. We continue to do that every Tuesday but have expanded into custom content for clients. We also have perfected a conference and trade show offering where you can receive over 20 videos edited and posted to social media at the same time the event is unfolding.
For businesses and organizations we also create digital content quickly and efficiently.
Visit our services page here:
https://galeforcewins.com/services
To message Gerry visit: https://www.linkedin.com/in/gerrycarew/
To message Allan visit: https://www.linkedin.com/in/allanadale/
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