After Dark: Yotpo Pricing Update, Trendcore, Reading List 2024

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Our Predictions episode was packed with many great insights and discussion points, but the guys had even more to discuss regarding what 2024 has in store. PLUS: Rite Aid gets a hefty penalty from the FTC, healthcare trends, “Trendcore” and “trendwashing”, and what Phillip and Brian are reading right now.

Product is Content

• {00:08:41} - “The terminally online people are the ones who are constantly trying to gain recognition by glomming onto other people's visible success, and Yotpo just didn't have that kind of brand affinity in social media.” - Phillip
• {00:28:41} - “2024 is just gonna be another really rough year in health care because we've been saying forever that a lot of the technology does exist to bring some of these technologies to homes. It could be, but the problem is adoption by the ecosystem and by consumers. And that's not gonna hit in 2024. Sorry.” - Brian
• {00:35:50} - “The Rite Aid issue {is} a great example of this where people are actually genuinely relying on technology that ultimately is able to fail in ways that no one understands. As technology becomes more and more of a black box, it's going to be harder and harder to identify what the cause of something actually is.” - Brian
• {00:39:23} - “If you look at the Hailey Bieber dress can trend because Hailey Bieber in a red dress becomes a meme, and Shein produces it within a week, and then people are buying it within another week, and then it turns on social media as a result within a couple weeks. So the meme half-life of about a month is able to reach mass cultural and commerce adoption, and then necessarily dies to whatever is next.” - Phillip
• {00:42:39} - “People who have made phenomenal monetary investments in the last cycle get left out of the next two cycles, and that's how you get old.” - Phillip

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