The Secret Formula Behind Iconic Brands: What You’re Missing

Frustrated By Your Marketing?

What makes a brand iconic and unforgettable?

Brand identity goes way beyond a logo and catchy tagline—it's the very soul of your business. In this episode, I’m joined by Emma Schermer Tamir, CEO & Co-founder of Marketing by Emma, as we dive deep into what truly makes a brand stand out. From Apple to Liquid Death, we analyze the big players and extract lessons you can apply to your own brand strategy.

We explore how to define your brand's voice, understand your competitive landscape, and develop a compelling customer avatar. Learn about the 3 C's of building an unbeatable brand and how brands like Apple have mastered the art of maintaining a loyal following. Discover how to use AI tools like ChatGPT to effectively refine your brand message and make it unforgettable!

What's your all-time favorite brand, and what makes it unforgettable?

FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

WATCH ON YOUTUBE: https://youtu.be/W3HaKiNgcFI

WHERE YOU CAN FIND EMMA:

• Website – https://marketingbyemma.com/
• YouTube – www.youtube.com/marketingbyemma
• LinkedIn – https://www.linkedin.com/in/emma-schermer-tamir/

EPISODE CHAPTERS:

• 00:00 – Introduction
• 01:25 – Writing and Brand Voice
• 05:47 – Niche Marketing Strategy
• 08:50 – Three C's of Building an Unbeatable Brand
• 13:19 – Liquid Death as a Case Study
• 16:03 – Apple vs. Android Branding
• 21:07 – Creating a Customer Avatar Using AI
• 26:11 – Brand Evolution of The Stanley Cup
• 28:11 – Brand Identity on Amazon
• 34:09 – Conclusion and Where You Can Find Emma