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How to Adapt Beyond Your Vision with Grant LaFontaine of Whatnot
Manage episode 386494914 series 2740068
What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity.
223 afleveringen
Manage episode 386494914 series 2740068
What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity.
223 afleveringen
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