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Maximizing Your Photography Business Potential with Mark Rosetto
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You’ve got to catch this episode of the "Focus on Business" podcast where I, Jane Goodrich, sit down with the fantastic Mark Rosetto. Mark is a photographer and photography business coach with a wealth of experience, and he shares some incredible insights into running a successful photography business.
We kick things off by talking about Mark's journey. He started out wanting to be a fireman but ended up as an underwater photographer in the Whitsundays, Australia. This unique start taught him invaluable skills in shooting with the end product in mind and selling artwork to tourists. From there, he moved to the UK, working in a gym’s sales department and later for a photography studio where he sold a million pounds worth of artwork annually.
We dive into the significance of understanding the business side of photography. Mark shares his experiences and tips on maintaining client relationships, setting up payment structures, and handling seasonal work. He provides actionable advice on pricing strategies and the importance of knowing your numbers. We also touch on the necessity of setting boundaries with clients and recognizing red flags early on.
One of the key highlights is Mark’s approach to marketing. He advocates for a balanced strategy that includes active, passive, and digital marketing efforts. He introduces his favorite strategy, the "Family of the Year" competition, which is a brilliant way to generate leads and engage with past clients without spending a dime on marketing.
Mark also shares his thoughts on moving a photography business to a new location, emphasizing the importance of leveraging relationships and conducting major giveaways to build a new client base. He provides a detailed explanation of his pricing strategy triangle, which balances time, effort, volume, and average order value to find the right business model for each photographer.
Towards the end, we talk about the different ways photographers can learn and grow, highlighting the resources available through the PPBN, including masterclasses, live training, and customizable templates for product guides and marketing materials.
You can find Mark here:
www.markrossetto.com
www.ppbnonline.com
Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!
You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q
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