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E91: County Sports Zone, Jake Shipley and Darius Long
Manage episode 447793774 series 3493252
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On this week’s episode of Five Dubs: Marketing Pros, host Kevin Berrier has a conversation with Jake Shipley and Darius Long of County Sports Zone, a digital platform dedicated to high school sports in Maryland. We explore the brand’s inception, growth, and future, and discuss the challenges they faced, including the impact of the pandemic, and how they adapted to meet the needs of their audience. They highlight the importance of community engagement, the diversity of their user base, and the innovative features they are developing, such as the student ambassador program and spirit points system to enhance user interaction.
Hoofdstukken
1. Introduction to County SportsZone (00:00:00)
2. The Birth of County SportsZone (00:01:12)
3. Expansion and Growth of the Brand (00:08:41)
4. Understanding the Audience Diversity (00:12:55)
5. The Student Ambassador Program (00:21:59)
6. Navigating the Pandemic Challenges (00:30:17)
7. Future Developments and Innovations (00:36:49)
8. Engagement through Spirit Points (00:39:29)
97 afleveringen
Delen
