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How to Measure Marketing Performance with Grant Johnson

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Manage episode 428352183 series 3511536
Inhoud geleverd door Firebrand. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Firebrand of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how using these key performance metrics can create a more objective ground, fostering more productive, less defensive conversations. This week, episode 44 of the FiredUp! podcast is about how to measure marketing performance!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Grant Johnson shares the 3 core components of the Marketing Performance Index: market presence, brand strength, and pipeline health, and actionable steps you can take right now to use these metrics to measure your marketing’s holistic impact.

Grant Johnson is a CMO, mentor, and growth advisor with a proven track record of accelerating revenues and scaling businesses, from tens of millions to over a billion dollars. He has helped build high-performance teams and transform global companies, from early-stage to multi-billion dollar enterprises, including: Billtrust, Emburse, FileNet, IBM, Kofax, Pegasystems, and Symantec. As a key member of executive teams, he has helped drive growth, acquisitions and integration, fostering liquidity events valued at more than $10 billion.

Morgan and Grant discuss:

  • Breaking down metrics to measure market presence, brand strength, and pipeline health.
  • Common mistakes startups make when it comes to measuring marketing’s performance.
  • Startup marketers should set realistic, yet ambitious goals, get buy-in from key stakeholders, and communicate regularly about performance.

CONNECT WITH GRANT JOHNSON:

CMO Mentor

The Marketing Performance Index

LinkedIn
CONNECT WITH FIREBRAND:

Facebook

LinkedIn

X (Formerly Twitter)

Work with Firebrand

The Startup Marketer Outook Report
LINKS MENTIONED:

Crossing the Chasm by Geoffrey Moore

Ex

Send us a text

  continue reading

Hoofdstukken

1. How to measure marketing performance with Grant Johnson. (00:00:00)

2. The three core components of marketing performance: market presence, brand strength, and pipeline health. (00:07:27)

3. Measuring marketing and sales performance using various metrics. (00:13:41)

4. The importance of measuring marketing ROI and using it to inform future campaigns. (00:19:23)

5. Metrics to measure marketing performance and drive business growth. (00:23:36)

6. Early-stage companies should focus on getting basic metrics in place while established businesses can refine their metrics to address specific areas of improvement. (00:26:51)

7. What to do when you’re overperforming in some areas and how to keep that momentum going. (00:34:32)

8. Fired Up Five Segment (00:35:22)

68 afleveringen

Artwork
iconDelen
 
Manage episode 428352183 series 3511536
Inhoud geleverd door Firebrand. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Firebrand of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how using these key performance metrics can create a more objective ground, fostering more productive, less defensive conversations. This week, episode 44 of the FiredUp! podcast is about how to measure marketing performance!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Grant Johnson shares the 3 core components of the Marketing Performance Index: market presence, brand strength, and pipeline health, and actionable steps you can take right now to use these metrics to measure your marketing’s holistic impact.

Grant Johnson is a CMO, mentor, and growth advisor with a proven track record of accelerating revenues and scaling businesses, from tens of millions to over a billion dollars. He has helped build high-performance teams and transform global companies, from early-stage to multi-billion dollar enterprises, including: Billtrust, Emburse, FileNet, IBM, Kofax, Pegasystems, and Symantec. As a key member of executive teams, he has helped drive growth, acquisitions and integration, fostering liquidity events valued at more than $10 billion.

Morgan and Grant discuss:

  • Breaking down metrics to measure market presence, brand strength, and pipeline health.
  • Common mistakes startups make when it comes to measuring marketing’s performance.
  • Startup marketers should set realistic, yet ambitious goals, get buy-in from key stakeholders, and communicate regularly about performance.

CONNECT WITH GRANT JOHNSON:

CMO Mentor

The Marketing Performance Index

LinkedIn
CONNECT WITH FIREBRAND:

Facebook

LinkedIn

X (Formerly Twitter)

Work with Firebrand

The Startup Marketer Outook Report
LINKS MENTIONED:

Crossing the Chasm by Geoffrey Moore

Ex

Send us a text

  continue reading

Hoofdstukken

1. How to measure marketing performance with Grant Johnson. (00:00:00)

2. The three core components of marketing performance: market presence, brand strength, and pipeline health. (00:07:27)

3. Measuring marketing and sales performance using various metrics. (00:13:41)

4. The importance of measuring marketing ROI and using it to inform future campaigns. (00:19:23)

5. Metrics to measure marketing performance and drive business growth. (00:23:36)

6. Early-stage companies should focus on getting basic metrics in place while established businesses can refine their metrics to address specific areas of improvement. (00:26:51)

7. What to do when you’re overperforming in some areas and how to keep that momentum going. (00:34:32)

8. Fired Up Five Segment (00:35:22)

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