Beyond the Niche: How to Expand Your Ad Reach | EU 135 with Benjamin Simkin

Experts Unleashed with Joel Erway

In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!

💡 YOU’LL DISCOVER

➡️ Ben Simkin's Journey in Online Marketing [01:57]

➡️ Strategies for Facebook Ads and AI Integration [03:41]

➡️ Creative Process and Ad Longevity [07:58]

➡️ Scaling Campaigns and Tracking Success [14:15]

➡️ Going Broad vs. Niche in Advertising [17:28]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Benjamin Simkin's website – themastermind.com.au

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

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