Leveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum

Executive Conversations

“We use artificial intelligence to connect more people, and that's kind of the way I think of content. So often for organizations, they're just deeply focused on the message that we're all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.”

Welcome to another episode of The SEO Growth Podcast! This time, we talk to Adam Sockel, Content Marketing Lead at Orum, about using AI to inform human-centric content.

Adam emphasizes the importance of creating human-centric content that focuses on solving the pain points of the audience while keeping them engaged. He stresses the importance of prioritizing mental health in content creation, which can lead to happier and more productive employees. Psychological safety is also an integral part of workplace research, and although AI has limitations, it can be used to enhance how we approach this.

Sockel uses ChatGPT to generate ideas and gather data for his content creation process while simultaneously saving time and resources for marketers. Finally, Sockel discusses his upcoming novel, The Ballad of Bonaventure Palmier, a magical realism story set in a circus that follows an old man looking back on his life.

If you’re ready to hear how you can leverage AI whilst still remaining focused on human-centric content, tune in now!

In this episode, we talk about:

• Human-centric content
• AI
• Mental Health

Timestamps:

[00:00:00] Introduction

[00:00:57] The art of crafting human-centric content

[00:07:06] Prioritizing mental health in your content creation journey

[00:11:12] Unpacking mental health in various job functions

[00:15:35] Exploring psychological safety through AI research

[00:19:03] Leveraging AI as a creative launchpad for your content

[00:25:40] Creating compelling content for Marketing

[00:26:31] Adam shares his latest novel

[00:26:57] Wrap up

About Adam Sockel

Adam Sockel is a Lead Content Marketer for Orum, an AI-powered live conversation platform that helps salespeople make more human connections with prospects. Adam has been in SAAS marketing for 15+ years and has also been a podcast host for a decade, interviewing authors weekly on his own podcast, Passions & Prologues.

Connect with Adam Sockel on LinkedIn: https://www.linkedin.com/in/adam-sockel-195ab073/

Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @Banzai

Listen to our most popular episodes:

• A Content System Beats Content Ideas, with Brad Smith @Wordable
• How to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds
• How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform
  
  

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