How Brand24 Saw 4000% Keyword Growth In 3 Months with Justyna Dzikowska

Executive Conversations

“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.”

Welcome to another episode of The SEO Growth Podcast! This time, we chat with Justyna Dzikowska, Head of Marketing at Brand 24, about effective SEO strategies, targeted keywords, and understanding the customer journey for successful digital marketing.

In this episode, we dive into the world of SEO with Justyna as she shares valuable insights and strategies for creating an effective SEO strategy. Emphasizing simplicity and a narrow focus, Justyna provides practical tips to optimize your website and content, improve rankings, and drive organic traffic. Discover the role of understanding the customer journey, the limitations and benefits of AI-generated content, and gain actionable SEO recommendations for tailored strategies based on your business context.

Learn how to optimize your online presence, enhance user experience, and achieve sustainable growth. With a focus on simplicity, tailored approaches, and understanding the customer journey, you'll be equipped to drive organic traffic, improve rankings, and create valuable content. Don't miss out on these practical tips for optimizing your SEO strategy and staying ahead in the digital landscape.

Tune in to find out expert insights, practical tips, and actionable advice that will empower you to optimize your SEO efforts and achieve remarkable growth in the digital landscape!

In this episode, we talk about:

• SEO Strategy
• Targeted Keywords
• Customer Journey

Timestamps:

[00:00] Introduction

[00:57] Importance of tailoring SEO strategy to the customer journey and products

[02:42] SEO opportunities and growth in keyword ranking

[04:52] Focusing on what converts and optimizing existing content

[09:20] Monitoring performance, updating older articles, and tracking metrics

[13:37] Benefits and limitations of AI-generated content in SEO

[19:18] Balancing AI and human input in content creation

[24:43] SEO tips for creating an effective strategy

[25:44] Wrap-up

About Justyna Dzikowska

Justyna Dzikowska is an accomplished marketing professional with nearly a decade of experience in the field. With a talent for transforming sales pitches into compelling stories and tech products into effective solutions, Justyna has honed her expertise in various marketing tools, strategies, and approaches. Recognizing the power of content, Justyna firmly believes in the mantra "Content is King," constantly adapting to its ever-evolving nature within the rapidly changing IT industry. Her deep understanding of the industry's dynamics and integration with areas like data, social media, and video has enabled her to achieve remarkable results, focusing not only on views but also on ROI.

Connect with Justyna Dzikowska on LinkedIn: https://www.linkedin.com/in/justyna-dzikowska-content-marketing-digital-pr/
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