E316 | EUVC | Natasha Lytton, Vincent Touati-Tomas and Jeroen van Dornik on marketing in venture capital

EUVC

Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as:

• narrative development
• thesis development
• measuring marketing activities
• content creation for a VC firm
• positioning and its role in fund strategy
• AI impact on marketing & future trends in 2024

Our guests for this talk are Natasha Lytton, Director at Seedcamp, Vincent Touati-Tomas, Head of Marketing at Northzone, and Jeroen van Doornik, aka JD, among friends, co-founder & General Partner of Pacenotes.Before diving into the podcast itself, we also want to mention that we have already published two episodes on a similar topic with Natasha and Vincent that you can check out on EUVC.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02 Marketing in Venture Capital
04:39 Crafting a Unique Identity for VC Firms
06:20 Balancing Differentiation and Credibility
15:12 Marketing Strategies for Emerging Managers
17:37 Thought Leadership and Thesis Development
34:06 The Role of AI in Venture Capital
36:35 Privacy and Confidentiality in AI Usage
37:29 The Role of AI in Content Creation
38:36 Using Templates and AI for Productivity
40:10 Data Ownership and Privacy Concerns
43:12 GDPR and Its Impact on Marketing
45:05 Challenges in Marketing Strategies
48:53 Brand and Strategy for VCs
53:14 Measuring Marketing Effectiveness
58:44 Reputation Management in VC Firms

• 01:07:08 Transparency and Performance in Venture Capital