#15 JEDI Copywriting Secrets

Escape The Matrix

The major difference between sites that convert and make huge money and those that don’t is copy writing. http://escapethematrix.net

Ever wonder what makes the difference between the millions of boring, non producing websites splattered all over the web, and the sites that seem to hypnotize visitors and almost force them to grab their credit cards and buy? Well, the major difference between sites that convert and make huge money and those that don’t is copy writing.

And luckily, you don’t need to be a Joe Vitale, or hire a $5,000 per page writer to create amazing copy. In this post we are discussing all things copy writing, and providing three distinct and extremely cool resources on copy writing.

The second resource is an article by David Frey, written a few years ago on copy writing, called the 12 Step Foolproof Sales Letter.

And to give credit where credit is due, you can learn more by Mr. Frey at his excellent blog, here.

The second item are the notes from a 2 day workshop that Kimball Roundy and I did. Kimballs notes are his presenter notes, so they aren’t detailed, but you will find they are highly useful and have tons of great, easily digestible tips.

12 Step Foolproof Sales Letter

You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven “templates� to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters.

Overcoming the Hurdles Leading to Buying Resistance

Every person has some form of buying resistance. The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action. I liken writing a sales letter to running a steeplechase foot race. The first one to the finish line who has jumped over all the hurdles is the winner, or in this case, gets the sale.

Whether you’re giving a sales presentation in person or on paper, the process of overcoming the hurdles leading to buying resistance are much the same. These hurdles are manifested in many spoken and unspoken customer comments such as:

“You don’t understand my problem�
“How do I know you’re qualified�
“I don’t believe you�
“I don’t need it right now�
“It won’t work for me�
“What happens if I don’t like it�
“I can’t afford it�

Results-oriented sales letters will need to address some or all of these objections to be effective. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics.

The 12 steps are:
Get attention
Identify the problem
Provide the solution
Present your credentials
Show the benefits
Give social proof
Make your offer
Inject scarcity
Give a guarantee
Call to action
Give a warning
Close with a reminder