How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

Entreprenista

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don't—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like we've done a good job of that.”

In this episode of Entreprenista, we sat down with Renee Parsons, the co-founder, president, and executive creative director of PXG Apparel, and the co-founder of the Bob and Renee Parsons Foundation. Under Renee’s leadership, PXG Apparel empowers individuals to feel confident and stylish both on and off the golf course. Her foundation has made a significant impact by supporting military families, advancing education, and improving health outcomes. Her commitment to innovation and community defines her journey in both business and philanthropy. Tune in to hear all about how Renee launched PXG Apparel to address the market void for fashionable golf wear, the importance of hiring knowledgeable team members to fill gaps in expertise, and how digital marketing and social media have driven the growth of PXG. Key changes:

We talked about:

• Renee always knew she wanted to be her own boss (02:43)
• How hospitality experience translates to entrepreneurship (07:36)
• Deciphering the technical nuances of the fit fashion industry (13:31)
• The power of a strong team and employees (23:43)
• Finding employees that will fit the company culture (24:50)
• PXG’s evolving marketing strategy (28:03)

Connect with Renee:

• Renee's Instagram
• Renee's Website
• PXG Instagram
• PXG Website

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