How This Ex Doctor Raised $50m (and counting) w/ Charles Armitage | Florence

Entrepreneur's Handbook

Inspirational stories plus practical takeaways from the entrepreneurship world.

Doctor turned founder Charles Armitage built company Florence from the ground - raising $50 million in funding and serving over 90,000 care professionals and 2,000 organizations.

In this episode, Charles breaks down how he rapidly scaled Florence - without having ANY prior tech or entrepreneurial experience.

Covering fundraising, principles of success, and upskilling, this podcast is for anybody interested in succeeding in the game of entrepreneurship.

We hope you enjoy the episode and don't forget to share it with others.

We hope you enjoy the episode and don't forget to share it with others. You can learn more at http://www.entrepreneurshandbook.co.
Charles’ LinkedIn: https://www.linkedin.com/in/dr-charles-armitage/

Florence Website: https://www.florence.co.uk/

Keynotes:

Introduction (0:00)

To journey to becoming an entrepreneur (1:35)

A deep understanding of the problem (2:59)

Jump in with both feet (4:48)

Building the marketplace (6:00)

Talking about trust and reliability (7:26)

The first funding (9:46)

The network (13:44)

Connecting during the pandemic (15:07)

The barriers of growth and growing a lot (22:03)

Picking the right market (27:19)

Marketing-Lead activity and campaigns (31:14)

Mistakes and lessons (33:30)