LinkedIn Trifecta Talks: Insider Insights and Expert Advice Ep 132

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Welcome to our LinkedIn Trifecta Talks!

Speakers:

• Brenda Meller, LinkedIn Coach
• Michelle B. Griffin, Personal Brand PR Strategist
• Michelle J. Raymond, B2B LinkedIn Specialist

Key Points:

• LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus on improving existing features.The speakers discussed the games' complexity and how they distracted from more productive LinkedIn activities.
  
• Mobile Video Feed: Brenda, a beta tester, has limited experience with the feature and finds the content irrelevant. Michelle B. Griffin dislikes the short attention span nature of video feeds. Michelle J. Raymond expects the feature to be monetized heavily with ads. They all agree it feels like a copycat feature from other platforms.
  Brenda mentioned that the feed is difficult to find on the mobile app and lacks a clear purpose. Michelle B. Griffin expressed concerns about its impact on attention span and productivity. Michelle J. Raymond predicted that LinkedIn would use the feature to increase ad revenue.
  
• Premium Pages: Brenda has not seen the option for her pages, while Michelle J. Raymond finds the features underwhelming. They believe LinkedIn should have done better user research and offered features page admins would actually pay for. Brenda suggests LinkedIn involve LinkedIn coaches and trainers in discussions about platform development.
  Michelle J. Raymond shared her disappointment with the limited features offered by Premium Pages, which she felt were not worth the cost. She suggested that LinkedIn should have consulted with page admins to understand their needs.
  
• Books / Other Projects: Michelle B. Griffin is writing a book titled "Standout Women: How to Become an Authority in Your Space". Michelle J. Raymond is focusing on refining her existing work, including her co-authored book "Business Gold: The Ultimate Guide to LinkedIn for Business". Brenda Meller has launched a new membership program called Marketing with Meller, as well as continuing to launch her course "The Recipe for Social Selling on LinkedIn".
  Michelle B. Griffin discussed her experience writing her book and the challenges she faced. Michelle J. Raymond shared her plans to focus on refining her existing work. Brenda Meller talked about the benefits of her new membership program.
  
• Future Plans: Michelle J. Raymond is speaking at a conference in Denmark about LinkedIn company pages. Brenda Meller highlighted the value of her LinkedIn course and webinars for those looking to improve their social selling skills.
  

Areas of Focus:

• LinkedIn Best Practices: The speakers provided insights on effective LinkedIn strategies, including content creation, networking, and lead generation.
  
• Personal Branding: Michelle B. Griffin emphasized the importance of building a strong p

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
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Hoofdstukken

1. LinkedIn Trifecta Talks on Games (00:00:00)

2. LinkedIn Premium Pages Critique (00:09:50)

3. LinkedIn Company Page Feature Critique (00:18:56)

4. Building Community Through Brand Presence (00:27:46)

5. Navigating Changes and Engagement on LinkedIn (00:37:48)

6. LinkedIn Networking and Promotion Tips (00:45:58)