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Unlocking the Inbox: Navigating the Secrets of Email Deliverability with Benny Rubin

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Manage episode 402189765 series 2971102
Inhoud geleverd door Eric Quanstrom. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Eric Quanstrom of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of "Unlocking the Inbox," host Eric Quanstrom, CMO at CIENCE Technologies, interviews Benny Rubin, CEO and co-founder of Senders, an email deliverability and sendability company specializing in the B2B sector. The discussion focuses on the challenges and strategies of ensuring emails reach their intended inboxes, a critical issue for businesses in the face of evolving digital communication standards and practices.

Eric and Benny explore the technical and strategic aspects of email deliverability, including recent changes by major email service providers like Google and Microsoft, the importance of proper email infrastructure, and effective content personalization. They also delve into the four key elements of successful email delivery, game theory applied to email campaigns, and common misconceptions about email marketing.

The episode is designed to offer practical advice and insights for marketers and sales leaders looking to improve their email outreach effectiveness. It covers how to navigate the complexities of email deliverability, the impact of email sendability on campaign success, and actionable steps for businesses to enhance their email engagement and performance.

  continue reading

116 afleveringen

Artwork
iconDelen
 
Manage episode 402189765 series 2971102
Inhoud geleverd door Eric Quanstrom. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Eric Quanstrom of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of "Unlocking the Inbox," host Eric Quanstrom, CMO at CIENCE Technologies, interviews Benny Rubin, CEO and co-founder of Senders, an email deliverability and sendability company specializing in the B2B sector. The discussion focuses on the challenges and strategies of ensuring emails reach their intended inboxes, a critical issue for businesses in the face of evolving digital communication standards and practices.

Eric and Benny explore the technical and strategic aspects of email deliverability, including recent changes by major email service providers like Google and Microsoft, the importance of proper email infrastructure, and effective content personalization. They also delve into the four key elements of successful email delivery, game theory applied to email campaigns, and common misconceptions about email marketing.

The episode is designed to offer practical advice and insights for marketers and sales leaders looking to improve their email outreach effectiveness. It covers how to navigate the complexities of email deliverability, the impact of email sendability on campaign success, and actionable steps for businesses to enhance their email engagement and performance.

  continue reading

116 afleveringen

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