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Why does Ferrari prevent its employees from buying cars?
Manage episode 449096790 series 2985775
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Ferrari employees are not allowed to buy Ferrari cars, which may seem unusual, but this policy is rooted in Ferrari’s philosophy and brand values. Ferrari is a luxury and high-performance brand known for its exclusivity, and owning one of its cars symbolizes prestige. Ferrari wants its cars to be owned by loyal customers who appreciate this exclusivity, which is why employees are restricted from buying them. This policy helps maintain limited availability, ensuring that dedicated customers get access to Ferrari’s exclusive experience.
Moreover, Ferrari believes that allowing employees to purchase the cars would shift focus from brand loyalty to personal ownership. Instead, employees are encouraged to contribute to enhancing Ferrari’s brand and products, which they find fulfilling. This approach builds a unique environment at Ferrari, centered on quality and dedication. Despite this policy, employees feel proud to be part of Ferrari, valuing their role in representing and improving the brand.
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