It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Inhoud geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Mastering Customer Retention in Ecommerce with Tobi Chapman of Everboost
MP3•Thuis aflevering
Manage episode 388860942 series 2106234
Inhoud geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs. Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates. Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings. Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success. Subscribe for more expert insights into the world of ecommerce.
…
continue reading
80 afleveringen
MP3•Thuis aflevering
Manage episode 388860942 series 2106234
Inhoud geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs. Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates. Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings. Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success. Subscribe for more expert insights into the world of ecommerce.
…
continue reading
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