It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Inhoud geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
Authenticity in Scaling Brands: Emanuel Rose's Insights
MP3•Thuis aflevering
Manage episode 391489227 series 2106234
Inhoud geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of Ecommerce On Tap, Nathan interviews Emanuel Rose, the visionary behind Strategic eMarketing. They delve into the critical aspect of maintaining authenticity in marketing as brands grow and expand. Emanuel discusses the importance of understanding your ideal client persona, the art of tailoring marketing materials to specific audience segments, and the value of using consumer and competitor feedback to refine messaging. He also sheds light on the changing landscape of blog content creation, moving from traditional writing to leveraging video content. As the holiday season approaches, learn how to effectively engage with your top spenders during key sales periods like Black Friday and Cyber Monday. Emanuel also provides insights into marketing to Gen Z, particularly focusing on the impact of shipping notifications. This episode is a must-watch for anyone looking to enhance their marketing strategy with genuine and effective techniques. Subscribe to our channel for more expert insights into ecommerce marketing strategies.
…
continue reading
80 afleveringen
MP3•Thuis aflevering
Manage episode 391489227 series 2106234
Inhoud geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of Ecommerce On Tap, Nathan interviews Emanuel Rose, the visionary behind Strategic eMarketing. They delve into the critical aspect of maintaining authenticity in marketing as brands grow and expand. Emanuel discusses the importance of understanding your ideal client persona, the art of tailoring marketing materials to specific audience segments, and the value of using consumer and competitor feedback to refine messaging. He also sheds light on the changing landscape of blog content creation, moving from traditional writing to leveraging video content. As the holiday season approaches, learn how to effectively engage with your top spenders during key sales periods like Black Friday and Cyber Monday. Emanuel also provides insights into marketing to Gen Z, particularly focusing on the impact of shipping notifications. This episode is a must-watch for anyone looking to enhance their marketing strategy with genuine and effective techniques. Subscribe to our channel for more expert insights into ecommerce marketing strategies.
…
continue reading
80 afleveringen
Alle afleveringen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.