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Inhoud geleverd door Chloë Thomas. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chloë Thomas of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton

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Manage episode 432507341 series 79607
Inhoud geleverd door Chloë Thomas. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chloë Thomas of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.

Hit PLAY to hear:

  • How crisis can be a catalyst for change
  • The importance of product quality
  • Focusing on storytelling to create connections with customers
  • Their shift from discounts to premium pricing
  • Expanding product range to counter seasonality

Key timestamps to dive straight in:

[04:29] Transitioned from telcos to eCommerce, varied sectors.

[09:11] Adapting business strategy to suit 2020 challenges.

[10:34] Customers and business addicted to discounts.

[14:02] Evolving fashion focus: understanding product, selling internally.

[17:11] Diversified product range drives year-round sales growth.

[18:35] Listen to Matt’s Top Tips!

Full episode notes here: https://ecmp.info/502

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

548 afleveringen

Artwork
iconDelen
 
Manage episode 432507341 series 79607
Inhoud geleverd door Chloë Thomas. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chloë Thomas of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.

Hit PLAY to hear:

  • How crisis can be a catalyst for change
  • The importance of product quality
  • Focusing on storytelling to create connections with customers
  • Their shift from discounts to premium pricing
  • Expanding product range to counter seasonality

Key timestamps to dive straight in:

[04:29] Transitioned from telcos to eCommerce, varied sectors.

[09:11] Adapting business strategy to suit 2020 challenges.

[10:34] Customers and business addicted to discounts.

[14:02] Evolving fashion focus: understanding product, selling internally.

[17:11] Diversified product range drives year-round sales growth.

[18:35] Listen to Matt’s Top Tips!

Full episode notes here: https://ecmp.info/502

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

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